Maintaining quality customer data is essential for businesses to deliver targeted products to the right customers or develop marketing strategies aimed at the specific consumer segments they seek to reach. Companies that do not have access to quality data risk losing not only customers frustrated...
Many companies are willing to admit that they have a problem when it comes maintaining their customer databases. One study found that 50% of businesses said the quality of their data is between “neutral” and “very poor,” leading to losses of 10% or more in...
Maintaining consumers’ correct address information is vital to entities such as retailers and banks. Up-to-date customer addresses can unlock a wealth of valuable data for these firms that can be extrapolated to understand sales territories and more closely target demographics with specific products and services....
Eighty-four percent of consumers say they would abandon a merchant after just one failed delivery attempt. In The Digital Consumer Onboarding Tracker, Sunil Sharma, chief product and technology officer at online logistics marketplace Cargomatic, discusses how geocoding is key to streamlining last-mile delivery accuracy.
December 04, 2020
Onboarding customers and easing checkout processes are key issues for eCommerce companies. Not getting this right can cost online merchants as much as $4 trillion due to cart abandonment. Requiring too much information at checkout is one of the biggest reasons why consumers lose interest in onboarding and checkout processes, in fact. Mobile shoppers in […]
September 14, 2020
Universities are still adjusting to the COVID-19 pandemic’s wide-ranging effects on educational systems across the United States. Remote learning has become a much larger part of student life since the...
August 11, 2020
Consumers are flocking to digital channels during the current COVID-19 pandemic, an ever expanding volume that is challenging merchants to keep up. These customers want to be able to complete...
July 09, 2020
The world is tentatively reopening industry by industry, but some are still dealing with broad impacts from COVID-19 that could potentially shift the way they operate long term. The real estate...
