Generation Z has emerged as a pivotal demographic for financial institutions (FIs), even as they challenge traditional loyalty strategies. The generation, whose adult members are 18 to 25 years old, is dissatisfied with many existing reward structures and instead tends to prefer more innovative, personalized...
Ahold Delhaize is combating inflation-related belt-tightening by leveraging customer data to offer targeted rewards. The multinational grocery giant, parent of a range of well-known supermarket chains, spoke to the success of these efforts on a call with analysts Wednesday (Feb. 15), discussing the company’s fourth-quarter...
