As Grubhub sees it, digitally-minded restaurants need to focus on engagement if they’re going to succeed. In an interview with PYMNTS, Kate Green, vice president, restaurant services and innovation at the aggregator, spoke to the necessity of focusing on returning customers instead of just new customer...
As restaurant brands look to drive loyalty in the face of stiff competition, some are turning to subscription offerings to incentivize purchasing as frequently as every day. Mexican-inspired quick-service restaurant (QSR) giant Taco Bell, for one, which has more than 7,000 U.S. restaurants and almost...
In the digital world, loyalty can work as a differentiator, a way to keep consumers amid fierce competition from many merchants. But loyalty also comes at a price, and as airlines enjoy strong demand, one major carrier is upping the cost for its top customers...
