Short Form Video news and trends

QSRs Split Between Metaverse Future, Gaming Platform Present
Metaverse // August 18, 2022

As some restaurant brands look to get into virtual reality early, others are keeping their focus on a virtual community that already has a wide user base: Twitch. On Wednesday (Aug. 17), CKE, the parent company of quick-service restaurant (QSR) brands Carl’s Jr. and Hardee’s,...

Amazon Takes Tip From TikTok with Beta Test of Shoppable Videos
Amazon // August 17, 2022

Watch out, TikTok. Amazon is pushing into your territory. As reported by The Wall Street Journal on Wednesday (Aug. 17), the retail and tech giant is testing a feature in its mobile app that would show shoppers shareable, TikTok-style photos and video feeds of products....