Sora news and trends

Toys R Us AI Commercial Signals Shift in Retail Marketing
artificial intelligence // June 28, 2024

Toys R Us has unveiled what it claims is the first-ever brand film using OpenAI’s new text-to-video tool, Sora. However, creatives are criticizing the move, saying it could be a sign that artificial intelligence (AI) is encroaching on their territory. The short film, “The Origin...

Luma AI Debuts ‘Dream Machine’ for Rapid Video Creation
artificial intelligence // June 13, 2024

Artificial intelligence startup Luma AI unveiled a tool that can generate realistic video footage from a few lines of text, opening up new possibilities for rapid video creation. The company’s “Dream Machine” platform, now available to the public, allows anyone to type in a descriptive...

Say Hello to Astra: Google Launches AI-Boosted Searches and a Smart Voice Assistant
Google // May 15, 2024

Google unveiled a range of artificial intelligence (AI) advancements at its annual developer conference Tuesday (May 14), including more sophisticated analysis powered by Gemini, smarter assistants like Astra, and an infusion of AI into its dominant search engine, marking one of the most dramatic changes...

How OpenAI’s Sora Video Tool Could Change Hollywood
Artificial Intelligence // February 26, 2024

OpenAI’s new tool, Sora, which turns text into high-quality videos, could shake up how movies and shows are made in Hollywood. Sora employs a neural network trained on video examples to transform written scene descriptions into high-definition video clips of up to 60 seconds. Its ability...

Interviews & Exclusives
AI’s Tour de France Showing Generates Controversy

July 04, 2024
The promise of artificial intelligence to generate images from simple text prompts has captured imaginations, with tools like DALL-E and Midjourney producing visuals. Yet, as users push the boundaries of these tools, the limitations of AI’s understanding become apparent. In one example, a viral attempt to generate a video of the Tour de France using […]

Say Hello to Astra: Google Launches AI-Boosted Searches and a Smart Voice Assistant

May 15, 2024
Google unveiled a range of artificial intelligence (AI) advancements at its annual developer conference Tuesday (May 14), including more sophisticated analysis powered by Gemini, smarter assistants like Astra, and an...

Quick Reads
OpenAI Unveils Text-to-Video Model Called Sora

February 15, 2024
OpenAI, the creator behind artificial intelligence-powered chatbot ChatGPT, is launching Sora, a text-to-video model. Sora can create videos that are up to one minute long based on text prompts from users, OpenAI said in a Thursday (Feb. 15) blog post. “We’re teaching AI to understand and simulate the physical world in motion, with the goal […]