As grocers look for the most effective digital coupon strategies, Albertsons is testing dynamic, shoppable ads with Facebook and Instagram. The grocer’s retail media network, Albertsons Media Collective, announced in a recent LinkedIn post that it is partnering with Meta and with mobile ad solutions...
Shopping in the early 20th century was not a terribly efficient experience for the consumer. Buying meat was one market, seafood another, produce yet another — and bread or dessert required a trip to the baker. The concept of one-stop shopping had not entered the...
Methbot, an ad fraud infrastructure that can host legitimate videos and serve them to 300 million fake viewers per day, has raked in around $180 million in the past few months, with each view earning the bad guys $13, according to Intel’s IT Peer Network....
Facebook is planning to amp up its ad platform with “shoppable” video ads to contest for market share with YouTube, a key competitor. The video ads will allow users to tap and buy products, thereby helping partner brands drive consumer purchases and not just improve brand awareness,...
July 25, 2023
X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. The platform is now offering discounted prices and a new set of incentives to encourage brands to come back, The Wall Street Journal (WSJ) reported Tuesday (July 25), citing emails it had viewed. For example, X is offering 50% off […]
December 23, 2016
Methbot, an ad fraud infrastructure that can host legitimate videos and serve them to 300 million fake viewers per day, has raked in around $180 million in the past few...
June 01, 2016
Facebook is planning to amp up its ad platform with “shoppable” video ads to contest for market share with YouTube, a key competitor. The video ads will allow users to tap and...
