As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to...
Walmart will launch a new service that allows suppliers to combine insights from its data monetization platform with its closed-loop, omnichannel retail media solutions. This combination of Walmart Luminate insights and the Walmart Connect retail media solutions was piloted last year and will be available to all Walmart Luminate Charter...
As retailers feel shoppers’ belt-tightening behaviors hurt sales, many are turning to in-store retail media to increase their revenue and profit margins. Mega-retailer Walmart, for its part, shared in a news release Monday (April 1) how it is expanding its efforts in the space. “The shopping journey...
Walmart expects to refile forms about its planned acquisition of smart television maker Vizio Friday (March 29). The retailer withdrew its previous Hart-Scott-Rodino (HSR) notification and report for the merger Wednesday (March 27) after informal discussions with the Federal Trade Commission (FTC) and the Department...
May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to enable targeted advertising using the retailer’s data. “Combining Walmart’s unique […]
March 29, 2024
Walmart expects to refile forms about its planned acquisition of smart television maker Vizio Friday (March 29). The retailer withdrew its previous Hart-Scott-Rodino (HSR) notification and report for the merger Wednesday (March 27) after informal discussions with the Federal Trade Commission (FTC) and the Department of Justice (DOJ), Vizio said in a Wednesday (March 27) […]
February 20, 2024
Walmart and smart television maker Vizio entered into an agreement for Walmart to acquire Vizio for $2.3 billion. The acquisition would enable Walmart to enhance its media business, Walmart Connect,...
