loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

eBay: Offline Payment Preferences Are Changing Online Habits
eBay: Offline Payment Preferences Are Changing Online Habits
December 11, 2020  |  Consumer Payments

The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is...

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Love And Loyalty: David’s Bridal Launches First Rewards Program
Love And Loyalty: David’s Bridal Launches First Rewards Program
December 08, 2020  |  Retail

It was Frank Sinatra who sang the great line about love and marriage: “You can’t have one without the other.” The marketing team at David’s...

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Restaurant Operators Face New Loyalty Demands
Restaurant Operators Face New Loyalty Demands
November 24, 2020  |  Loyalty & Rewards

Lettuce-wrap your mind around this: “There are 31.6 million consumers in the United States — 15.7 percent of the total — who are dining in...

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Deep Dive: Why QSRs Should Lean On Loyalty To Personalize Mobile, Online Dining
Deep Dive: Why QSRs Should Lean On Loyalty To Personalize Mobile, Online Dining
November 24, 2020  |  Restaurant innovation

Consumers were unwilling to give up their favorite restaurants during the first few months of the COVID-19 pandemic, and this trend has continued eight months...

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Putting Subscriptions On The Menu At Restaurants And QSRs
Putting Subscriptions On The Menu At Restaurants And QSRs
November 24, 2020  |  Subscription Commerce

The pandemic has been bad news for just about everyone over the past several months, but that doesn’t mean it’s been equally bad all around. Restaurants...

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Keeping Consumers Loyal In The Midst Of The Digital Shift 
Keeping Consumers Loyal In The Midst Of The Digital Shift 
November 23, 2020  |  Today In Data

To say nothing is the same as it was six months ago is an exaggeration. What we are doing, in many regards, hasn’t changed that...

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Chipotle On Capturing Loyalty Program Members Amid Rising Pandemic-Driven Digital Sales
Chipotle On Capturing Loyalty Program Members Amid Rising Pandemic-Driven Digital Sales
November 23, 2020  |  Restaurant innovation

No two customers are alike, and the restaurant loyalty programs and digital ordering options they receive shouldn’t be either, Nicole West, vice president of digital...

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The Value-Added Path To Bringing In Consumers
The Value-Added Path To Bringing In Consumers
November 20, 2020  |  Today In Data

While there are many ways to go about answering the question of what consumers want, the simplest answer can be offered in a single word:...

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Deep Dive: How AI Can Help QSRs Profit By Quashing Fraud And Keeping Customers Satisfied
Deep Dive: How AI Can Help QSRs Profit By Quashing Fraud And Keeping Customers Satisfied
November 20, 2020  |  Mobile Order Ahead

Restaurants are facing pressure to meet customers’ demands for improved convenience and personalization as well as touch-free ordering and payment methods as the COVID-19 pandemic...

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