Conversions news and trends

Easier Checkout Drives Conversions, Says Fashion eTailer Revolve
Retail // September 14, 2023

Consumers become more price-conscious and hesitant to spend on non-essential or discretionary items when prices rise steadily. They may prioritize essential goods and services while cutting back on luxury or non-urgent purchases. This shift in consumer behavior can pose challenges for businesses, particularly those that...

Etsy Hits 41M Active Buyers In Q1
Retail // May 09, 2019

With a push to improve search and discovery on its platform, Etsy beat analysts’ earnings estimates for the first quarter, but fell short on top-line revenues. The arts and crafts marketplace reported revenues of $169.3 million and earnings per share of 24 cents compared to...

How Top Merchants Are Tackling Subscription Conversions
Retail // January 25, 2019

To make life easier for customers, companies in many different industries, from consumer packaged goods to luxury automobiles, are adopting the subscription business model. While their product and service offerings may differ, many firms share a common challenge: They must provide shoppers with a smooth...

Walmart Tests New Payments Approach To Up Online Conversions
eCommerce // January 24, 2019

Walmart is testing out a new solution designed to automatically address soft declines on its eCommerce site. Walmart Labs, the technology arm of Walmart, discovered that most declined purchases on the retail giant’s site were soft declines, which are credit card rejections due to generic issuer errors...

Interviews & Exclusives
Shopify: Online’s Biggest Liability Is A Friction-Filled Checkout

March 21, 2018
After two decades of online commerce, Mohammad Hashemi, General Manager of Financial Services at Shopify told Karen Webster, online checkout shouldn’t be a friction-filled mess anymore. So they’re fighting the problem, a host of online checking solutions, including Shopify Pay - and an eye toward resetting merchant’s data outlook.

Getting Customers Past The Worst Part Of Online Registration

March 12, 2018
There’s an art to getting people to sign up and pay for anything these days. More often than not, they’ll turn tail at the first sign of a registration page....

Quick Reads
Optiwise.ai Offers Olivia: AI Optimization Solution for Walmart Sellers

October 22, 2024
Optiwise.ai, a leading optimization solution provider for Walmart sellers, has secured $2.4 million in seed funding and launched a new AI-powered personal assistant called Olivia for sellers on the Walmart Marketplace. Olivia utilizes GenAI technology to identify product listings and ad opportunities, answer performance-related questions and offer content suggestions such as keywords, titles, descriptions and […]

Walmart Tests New Payments Approach To Up Online Conversions

January 24, 2019
Walmart is testing out a new solution designed to automatically address soft declines on its eCommerce site. Walmart Labs, the technology arm of Walmart, discovered that most declined purchases on the...

Riskified Boosts Merchants’ Holiday Conversion Rates

December 18, 2018
With eCommerce booming, particularly during the current holiday shopping season, merchants are benefiting from Riskified, a startup that increases shopping cart conversions using machine learning algorithms. In a press release,...