Analyzing credit union (CU) members' behaviors and mapping out their journeys is imperative in offering the right products and services to them. In the latest PSCU Credit Union Tracker, Dana Vas Nunes, senior vice president of member services for Arizona Federal Credit Union, discusses how...
Credit unions (CU) members have a reputation of being loyal to their financial institution (FI) — and not without reason. CU members, by and large, are happier than most financial consumers are with their primary FIs, with 88.5 percent saying they are very or extremely...
Nearly 40 percent of credit union members are willing to switch their primary FI – putting the pressure on CUs to up their game. This means that a data-centric approach to engagement and retention is more important than ever. In this month’s Credit Union Tracker,...
Credit unions (CUs) are a worldwide phenomenon, with the World Council of Credit Unions’ newly-released 2018 Statistical Report finding that 85,400 CUs exist in 118 countries, serving more than 272.2 million members. CUs may represent a fraction of the financial market compared to banks, but...
March 12, 2020
Credit unions (CU) members have a reputation of being loyal to their financial institution (FI) — and not without reason. CU members, by and large, are happier than most financial consumers are with their primary FIs, with 88.5 percent saying they are very or extremely satisfied with their CUs’ performance. This compares to just 80.5 […]
October 29, 2019
Credit unions (CUs) are a worldwide phenomenon, with the World Council of Credit Unions’ newly-released 2018 Statistical Report finding that 85,400 CUs exist in 118 countries, serving more than 272.2...
September 23, 2019
Credit unions (CUs) are facing an ever-shifting financial services landscape. Advanced technology is increasingly raising the stakes of how CUs should operate, with members coming to expect the instant payments...
